March 12, 2015

Welcome to Fearless Race Wear, which is an apparel company with an emphasis on women's clothing in the motor sports community. Have you ever gone to a race and felt out of place? Have you picked through t-shirts only to find them too manly? Have you worn a traditional racing t-shirt and felt uncomfortable? 

From the race track to the mall and everywhere between, Fearless Race Wear was created to serve women who want to feel comfortable and confident.

Princess Race Wear Offers Customization Options for Motor Sports Apparel

Inside Line Promotions – LAKE STEVENS, Wash. (March 12, 2015) – Princess Race Wear has enjoyed a strong start out of the gate.

The apparel company that focuses on creating unique options for all generations of women has captured attention since launching last month.

“I want to thank everyone for their orders,” Princess Race Wear Founder Cheri Wheatley said. “I’ve had a lot of people message me on Facebook and comment on our social media pages, which is great. I encourage the input because the goal is to make apparel that encompasses multiple styles and generations of women.”

A hot spot has been custom t-shirt printing, which offers the option of adding a name and number in rhinestones, foil or ink to a shirt.

“That has been a really popular deal,” Wheatley said. “It’s a great option for someone who wants a one-off shirt, specifically a mom, girlfriend or friend who wants to support their favorite driver.”

Princess Race Wear also allows unique customization for any race team that would like to use a photo of their race car. The minimum order is only 36 t-shirts. Screen and art charges do apply.

“Instead of adding their name and number to an existing Princess Race Wear style, we can produce apparel that uses a picture of their direct race car along with their name and number in rhinestones, foil or ink,” Wheatley said. “It would be a perfect option for crew shirts or a fan club.”

Anyone interested in learning more about customization can send an email to  







Princess Race Wear was founded by Cheri Wheatley, who has been around different forms of racing – from pavement to dirt – since her childhood. On many occasions she wanted to purchase a racing shirt, but they were either too guyish looking or not a great fit. Enter Princess Race Wear, which is her opportunity to provide some fun, some girly and some over-the-top, blinged-out women’s racing shirts to everyone.

Princess Race Wear has a focus of creating unique apparel for all generations of women. Additionally, an emphasis on the apparel is for women to feel comfortable and confident regardless of whether they are at the race track, the mall or lounging at home. 


Inside Line Promotions specializes in affordable public relations and media management for motor sports drivers, teams, sponsors, tracks, series, events, organizations and manufacturers. ILP Founder Shawn Miller leverages professional journalism with new media technologies and social networking to improve your exposure and the return on investment for your sponsors.

To meet the media relations needs of your program by joining Team ILP, contact Shawn at 541-510-3663 or For more information on Inside Line Promotions, visit  

cheri wheatley
cheri wheatley