Inside Line Promotions – LAKE STEVENS, Wash. (Feb. 17, 2015) – Princess Race Wear has been in the works since Cheri Wheatley started attending races as a youngster.
“For girls who wanted to wear something associated with racing it usually meant putting on a t-shirt that was marketed to guys,” she said. “I have always thought there was a need for apparel to focus on the women who are into racing and that’s how Princess Race Wear was conceived.”
Wheatley, who has been involved in short track racing at every aspect ranging from a fan to a car owner, recently launched the apparel company that has an emphasis “for women to feel comfortable and confident regardless of whether they are at the race track, the mall or lounging at home.”
“Even if you’re on the fence about racing, Princess Race Wear offers great styles and great apparel,” Wheatley said. “The goal of the whole line is to have fun and create unique styles for all ages.”
Princess Race Wear also offers the ability to customize apparel with embroidery or rhinestones, which can include a driver name or car number.
“It’s a whole new way of looking at race apparel for the true ladies of racing,” Wheatley said. “It’s never been done this way. It’s something completely new, but it has been needed in racing.”
Apparel options include t-shirts, sweatshirts, zip-up sweatshirts, sweatpants, tank tops, hats, beanies, coats and sachet bags among other items. For more information about the apparel company, visit http://www.PrincessRaceWear.com.
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PRINCESS RACE WEAR –
Princess Race Wear was founded by Cheri Wheatley, who has been around different forms of racing – from pavement to dirt – since her childhood. On many occasions she wanted to purchase a racing shirt, but they were either too guyish looking or not a great fit. Enter Princess Race Wear, which is her opportunity to provide some fun, some girly and some over-the-top, blinged-out women’s racing shirts to everyone.
Princess Race Wear has a focus of creating unique apparel for all generations of women. Additionally, an emphasis on the apparel is for women to feel comfortable and confident regardless of whether they are at the race track, the mall or lounging at home.